Hi! I’m Zoë.
I live and travel full-time in a van, and I take portraits wherever I land. Not exactly the path anyone expected of me. Honestly, that’s the whole point.
The unlikely path
I’m a working class lass from Newcastle who failed pretty much every exam at college. And you know what? Best thing that ever happened to me. It meant I stopped trying to be good at things I didn’t care about, and went all in on what I actually loved: fashion and graphic design. That one weird combination, nerd meets fashion girl, got me headhunted straight into a job at Vogue House in London. And it taught me something I still live by: the thing that makes you different is your superpower, not your liability. Years later, I retrained as a photographer in Berlin, and had the kind of full circle moment you can’t even plan: my work ended up published in Vogue itself.
The work I'm proudest of
But here’s the work I’m actually proudest of. I founded We are Childfree, a platform built to change how the world sees women who choose a different path. It’s been featured in the New York Times, Guardian and BBC, and thousands of women have written in to say it helped them feel less alone. That’s the thread running through everything I shoot now. I photograph women exactly as they are, choices and all. I don’t shrink you, smooth you, or turn you into someone else.
THE NEXT CHAPTER
In 2023, my partner James and I sold everything and moved into a van, full-time. No script, no five-year plan, just us building a life on our own terms. It’s the boldest thing I’ve ever done.
let's work together
So if you're ready to be seen exactly as you are, wherever I happen to land next, I'd love to work with you.
about me
A northern lass from England, I now split my time between Berlin and London, with my husband and our French Bulldog. A nerd at heart, I love creating behind the camera, in front of the computer, and dreaming up ways of sharing my experience with the world. I can’t wait to join you on your creative journey and guide you along your way!
let’s do this
As a working class girl from the north of England, I never dreamt I’d make a career out of my creativity. But with passion, determination I truly believe anything is possible. You just need the right tools and guidance to help you achieve your full potential and nothing would fill me with more joy than helping you to do the same. If you’re ready to get started you can subscribe to my newsletter where you’ll get my free guide full of tips, training and much much more. I can’t wait to join you on your creative journey!